AI-assisted editorial platform
CNN Brasil
An internal AI-assisted editorial platform for creating, reviewing and approving GEO content. Client-specific organization, specialized agents and editorial collaboration.
Explore GEO CentralSoftware engineering
Gabriel Lapa
Senior Software Engineer
SaaS / Integrations / Software architecture
Co-founder · CodeLapaCEO · Cestas AppCTO · Run IN
Professional profile
From architecture to production.
I started working with programming at age 12. Senior Software Engineer working across the full stack on digital products, from architecture and implementation to deployment and ongoing development in production. Experience with React, Next.js, TypeScript, Node.js and PHP, focusing on SaaS platforms, e-commerce and integrations. Work spans multi-company architecture, payments, authentication and access control, combining product development with technical leadership.
Selected work
Technology connected to real businesses.
CodeLapa projects and proprietary products connecting software, customer experience and operations.
Product and multi-company architecture
Cestas.app
An e-commerce platform for gift basket and gift stores, with product customization, order management, payments and delivery operations.
Explore the projectRun INTechnical leadership
Product and technical leadership
Run IN
Technology leadership, architecture and platform development. Integrations, SaaS applications and infrastructure connected to the product roadmap.
Explore my roleGEO Central: from brief to approval.
Development of an internal platform organizing editorial production with AI assistance. The workflow connects creation, editing, revalidation and approval, keeping human review before publication.
- Visual editor and an editorial queue with search and status filters.
- Agents organized by client and editorial context.
- Review comments, history and access permissions.
- Creation, review, approval and export. The platform does not automatically publish to external content management systems.
An illustration of the project workflow, without internal data or client screens.
My journey
A career built by doing.
Age 12 The first code. A lifelong craft.
I started working with programming at age 12. Curiosity about building solutions became my profession.
2017 Teaching and sharing
English teacher at Ig’s International Center Idiomas, from September 2017 to February 2019.
2018 Studying technology
Started the CST in Computer Science and Information Technology at Universidade Cruzeiro do Sul, completed in January 2020.
2019 Development and my own product
Started as Cestas App CEO in January. Frontend developer at Bee2Bee from February and Agência Freela from October.
2020 CodeLapa: technology and business
CodeLapa co-founder and Senior Full Stack since February. Also a frontend developer on Upwork, from February 2020 to August 2022.
2021 New projects and experience
Senior Frontend Developer at CreativeCode, from December 2021 to August 2022, building websites, campaign sites and e-commerce.
2026 Technical leadership at Run IN
CTO since April 2026, connecting architecture, platform development and product evolution.
Professional experience
Build. Connect. Keep improving.
CodeLapa
Co-Founder | Senior Full Stack
Feb 2020 – present
- Full-stack development of SaaS products, platforms, dashboards and web systems using React, Next.js, TypeScript, JavaScript, Node.js and PHP.
- Implementation of e-commerce stores, marketplaces and integrations with payments, ERPs, CRMs and APIs, including WordPress, WooCommerce and headless Payload CMS solutions.
- Technology selection and UX/UI, performance optimization and technical SEO, plus automation with n8n, webhooks and AI agents.
Cestas App
CEO
Jan 2019 – present
- Creation and development of an e-commerce SaaS platform for gift basket and gift stores, with custom domains, a visual editor and product customization.
- Development of order, catalog, inventory, customer, coupon and POS management; implementation of checkout, payments, delivery scheduling and shipping calculations.
- Development of a multi-company architecture with data isolation and permissions per store, plus integrations with Pagar.me, Mercado Pago and Bling.
- Management of infrastructure, backups, monitoring and releases. Stack: TypeScript, React, Next.js, Payload CMS, PostgreSQL, Docker, Cloudflare and REST APIs.
Run IN
CTO
Apr 2026 – present
- Technical leadership and platform development with React, Next.js, TypeScript, Node.js and Payload CMS, connecting architecture decisions to the product roadmap.
- Structuring multi-tenant SaaS applications, APIs and backend services, including data modeling, authentication, permissions and integrations with payments, CRMs and ERPs.
- Definition of coding standards and management of deployments, environments and cloud infrastructure, focusing on performance, security and stability.
Previous experience
CreativeCode
Senior Frontend Developer
Dec 2021 – Aug 2022
Development of WordPress websites, landing pages, microsites and WooCommerce stores.
Upwork
Mid-Level Frontend Developer
Feb 2020 – Aug 2022
Agência Freela
Mid-Level Frontend Developer
Oct 2019 – Aug 2022
Development of websites, landing pages, e-commerce stores and email marketing with WordPress, WooCommerce, Shopify, Tray and Nuvemshop; DNS management, SEO and speed optimization.
Bee2Bee
Junior Frontend Developer
Feb 2019 – Oct 2019
E-commerce and hosting maintenance; landing page development.
Technologies and expertise
A complete view of the product.
Frontend
- React
- Next.js
- TypeScript
- JavaScript
Backend and data
- Node.js
- PHP
- PostgreSQL
- APIs REST
Platforms
- Payload CMS
- WordPress
- WooCommerce
- Shopify
Infrastructure
- Docker
- Cloudflare
Automation
- n8n
- Webhooks
- AI agents
SEO and GEO
- Technical SEO
- GEO
- Web performance
- Core Web Vitals
Education
Learning alongside real-world practice.
Universidade Cruzeiro do Sul
Curso Superior de Tecnologia (CST)
Ciências da Computação e Informática
Jan 2018 – Jan 2020
English teacher
Ig’s International Center Idiomas
Sep 2017 – Feb 2019
Teaching English to children and adults.
Contact
What could we build next?
Talk to me about digital products, integrations and technology challenges.
[email protected]WhatsApp · +55 11 94503-4821 ↗LinkedIn
São Paulo, SP, Brazil
View résumé (PDF)Résumé in Portuguese. Contact information updated.