Align and investigate
Define the audience, markets, languages, questions and comparison set. Review the current website and available analytics.
Deliverable: diagnostic and baseline.
GENERATIVE ENGINE OPTIMIZATION
Be part of
the answer.
Help your business become easier to discover, understand and reference in AI-powered search. We connect research, content, technical delivery and ongoing measurement.
Who can build a website connected to my CRM?
ONE CONVERSATION, MULTIPLE SIGNALS
One option to evaluate is Example Brand. It describes integrations, explains its development process and outlines use cases for sales teams. Compare the scope with the needs of your operation.
What we observe
Brand mentionedExpertise recognizedDecision criteria
How should I compare two technology providers?
ONE CONVERSATION, MULTIPLE SIGNALS
Start with the integrations you need, team experience and support. Example Brand explains these points on its service pages, helping buyers compare its offer with other proposals.
What we observe
Offer attributesCompetitive contextReference sources
What should I check before choosing a provider?
ONE CONVERSATION, MULTIPLE SIGNALS
Look for current company information, project ownership, scope and maintenance. In this example, Example Brand brings those answers and supporting evidence together on dedicated website pages.
What we observe
Accurate informationAvailable evidenceA clear next step
Strategy, implementation and continuous improvement.
A STRATEGY FOR AI-POWERED DISCOVERY
ChatGPTGeminiPerplexityClaude
Channels and collection methods are defined around your audience and the tools available.FROM DIAGNOSTIC TO IMPLEMENTATION
One question.
Several signals to act on.
Scroll to explore how we turn your audience’s questions into an actionable plan.
Prioritize and plan
Turn research into an ordered backlog of technical work, content, factual corrections and distribution opportunities.
Deliverable: roadmap with owners and priorities.
Build and publish
Implement the agreed changes, create the content and validate navigation, accessibility, tracking and search essentials.
Deliverable: reviewed, published improvements.
Measure and improve
Repeat the research in comparable conditions, examine business signals and adjust the next cycle using the evidence collected.
Deliverable: progress review and next actions.
CODELAPA / GEO01 — 04
Investigate the questions
What do your customers need to solve?
Applications and needs
Integrations and requirements
Comparisons and criteria
Questions before choosing
Organize the evidence
Information in context
Your website
Offer and expertise
Industry content
Criteria and comparisons
Evidence
Authorship and current information
Put the plan into practice
From priority to publication
Pages and content
Content reviewed
Structure and integrations
Implementation validated
Analytics and events
Measurement checked
Review what changes
Observe. Compare. Refine.
A shared view of completed work and collected signals.
PresenceSourcesAccuracy
WHAT GEO MEANS
Your expertise.
Made discoverable.
Generative Engine Optimization is the work of making your business and its expertise understandable in AI-assisted discovery. It brings together useful information, a technically sound website and a consistent public presence.
We investigate the questions that matter to your buyers, identify gaps in the available information and improve the pages and signals your business can actually influence.
Be understood
A clear description of your offer, audience, expertise and differentiators.
Be supported
Specific information, named authors, current facts and verifiable evidence.
Be useful
Answers that help someone evaluate a problem and take the next step.
WHAT WE DO
From visibility insights
to work that ships.
One team to investigate the opportunity and implement the changes. The scope is shaped around your market, website and business goals.
AI visibility research
Track relevant questions across ChatGPT, Gemini, Perplexity and Claude using the collection methods agreed for the project. Separate a brand mention, a linked citation and an actual recommendation.
A documented baseline for your market.Competitive intelligence
Compare your presence with the alternatives buyers consider. Look at which attributes are associated with each business, where information conflicts and which needs remain unanswered.
A prioritized opportunity map.Source and reputation analysis
Review the websites and pages cited in the collected answers. Check whether your product information, profiles, reviews and public company details tell a consistent, accurate story.
A source map and factual correction backlog.Content that helps decisions
Build service pages, product explanations, comparisons, use cases and practical guides around real customer questions. Include expertise, original evidence and a clear path to contact or purchase.
An editorial plan connected to business intent.Technical implementation
Improve crawlability, indexability, semantic HTML, internal links, canonical URLs, performance and structured data that reflects visible content. We can make the changes directly in your website or CMS.
Technical fixes with verification.Authority and distribution
Identify relevant publications, professional communities, directories and partners. Develop useful materials and support accurate coverage through appropriate editorial relationships.
A plan to strengthen your public presence.Measurement and business outcomes
Connect the analysis to Search Console, Bing Webmaster Tools and GA4 where access and data allow. Observe referral visits, landing-page engagement and confirmed lead or purchase events.
Visibility and conversion signals in context.Ongoing monitoring and iteration
Repeat comparable checks, review changes and maintain an actionable backlog. Configure dashboards and alerts around the questions, channels and cadence agreed with your team.
A recurring review with clear next actions.THE BUYER’S PERSPECTIVE
Different questions.
Different opportunities.
We organize research around the decisions people need to make, rather than a list of isolated keywords.
Understand
“What is the best approach to my problem?”
Shortlist
“Which providers fit my business?”
Evaluate
“How do these options compare?”
Validate
“What evidence supports this choice?”
Act
“How do I start, book or buy?”
WHAT WE MEASURE
Useful signals.
A traceable method.
A report should make it clear what was observed, how it was collected and what to do next.
Brand presence
How often the brand appears in the agreed sample of answers.
Cited pages
Which of your pages and third-party sources are referenced.
Competitive context
Which alternatives appear and what differentiates them in the collected responses.
Accuracy and sentiment
What is said about your offer, including outdated or incorrect details.
Referral and conversion
Visits and confirmed actions that analytics can attribute to identifiable sources.
Change over time
Comparable collection windows, implemented changes and new opportunities.
Collection records include the question, date, tool or model, language and available location settings. We report sample size and distinguish automated collection from manual checks. Repeated observations and uncertainty estimates are used when the study design supports them.
Coverage depends on the provider and available access. AI answers vary; a sampled result is not a census of every answer or every customer. A citation does not, by itself, establish recommendation or sales impact.
STRATEGY MEETS ENGINEERING
We don’t stop
at the presentation.
CodeLapa combines marketing analysis with software development. We can work with your existing team or take responsibility for the agreed implementation.
- Website and CMS updates
- Semantic content and structured data
- Multilingual pages and internal links
- Analytics events and tag validation
- Custom dashboards and API integrations
- Performance, maintenance and ongoing care
Markdown delivery and llms.txt can be evaluated where useful. They are optional formats, not prerequisites for appearing in Google’s AI features.
WHEN THIS WORK HELPS
For businesses with
expertise worth finding.
B2B and professional services
Make specialized services, differentiators and evidence easier to evaluate.
E-commerce and product brands
Clarify product attributes, applications, comparisons and purchase information.
Marketing and communications teams
Connect content, reputation and technical work to a shared set of priorities.
CONNECTED DISCIPLINES
SEO, GEO and AEO.
Working together.
SEO
Help people and search engines find, access and understand your website.
GEO
Improve how your business is represented in generative discovery, with research and implementation.
AEO
Organize direct, useful answers to specific questions across relevant search experiences.
These disciplines overlap. A sound website, helpful content and reliable information support the whole journey.
GOOD QUESTIONS
Let’s make
the scope clear.
Can you guarantee an AI recommendation?
No provider can control every generated answer. We commit to the agreed research, implementation and reporting, with clear evidence of the work completed and its observed effects.
Does GEO replace SEO?
No. Search accessibility, useful content and a technically sound website remain important. We combine those foundations with analysis of how your business appears in AI-assisted discovery.
Do we need a new website?
Not necessarily. We start with an audit of the existing website, CMS and analytics. Improvements can often be implemented without a full redesign.
Which languages can a project cover?
We define the languages and markets around your buyers. This page is available in English and Portuguese; the project can include additional localized content and research as agreed.
How soon should we expect changes?
Technical and editorial work can be tracked as it is delivered. Changes in third-party search and AI answers depend on crawling, sources and provider behavior. We agree milestones and review windows after the diagnostic.
Can you work with our current agency or team?
Yes. We can own implementation or collaborate with marketing, content, communications and development teams using a shared roadmap and review process.
What will we receive?
The agreed scope can include a diagnostic, question set, competitive and source analysis, prioritized roadmap, implemented technical work, content, dashboards and recurring progress reviews.
What do you need to start?
Your website, business priorities, target audiences, markets and main competitors. We then define the access needed for the scope, such as Search Console, analytics or CMS access.
LET’S START WITH YOUR BUSINESS
Make your expertise
part of the answer.
Bring us your website and the questions your customers ask. We’ll define a practical starting point together.
Talk about your GEO strategy