Qual é a melhor plataforma de comércio eletrônico para o seu negócio?

Choosing the ideal e-commerce platform for your business is the first step in building your online store.

What is WooCommerce?

As we mentioned earlier, WooCommerce is a plugin available since 2011 for WordPress. It’s free and allows the development of online stores using open-source code.

Due to its popularity, it was acquired by WordPress, and currently, it is estimated that 30% of online stores worldwide use WooCommerce.

It’s worth noting that since its initial release, the plugin has recorded over 3 million installations. Impressive, right? WooCommerce enables the WordPress platform to be transformed into a fully functional online store — easy to operate, clean interface, and all the essential features like payment methods, inventory management, and shopping cart.

What are the advantages of WooCommerce?

WooCommerce is widely used in Brazil and around the world. Discover why so many entrepreneurs choose this platform. Here are its main advantages:

• User-friendly and simple interface
• Quick and easy to learn (especially for those already familiar with WordPress)
• Advanced SEO features (some native to WordPress)
• Fast customization and responsive layout support
• Many compatible plugins (some third-party)
• Less demanding in terms of hosting server
• You own your store and all your data (it’s not a rented platform)
• Allows integration with other systems (like ERPs, shipping APIs, and more)

What types of businesses is WooCommerce recommended for?

It receives criticism for not being a native e-commerce platform. And indeed, it is not. But that’s not the main issue. The real question is: does it fit your business model?

We can classify (in a very simplified way) comércio eletrônico projects into two main groups:

The first group includes amateur projects, for those creating an e-commerce store as a hobby, to run a quick test, or to find a secondary source of income.

For this group, WooCommerce might not be the most suitable platform. Perhaps a free or rented platform would be ideal due to lower initial investment and fixed costs.

Comparison between e-commerce platforms

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